{"id":9771,"date":"2023-07-22T15:10:09","date_gmt":"2023-07-22T15:10:09","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/07\/22\/mcdonalds-enters-the-metaverse-with-mcnuggets-land-in-the-sandbox\/"},"modified":"2023-07-22T15:10:09","modified_gmt":"2023-07-22T15:10:09","slug":"mcdonalds-enters-the-metaverse-with-mcnuggets-land-in-the-sandbox","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/07\/22\/mcdonalds-enters-the-metaverse-with-mcnuggets-land-in-the-sandbox\/","title":{"rendered":"McDonald&#8217;s Enters the Metaverse with McNuggets Land in The Sandbox!"},"content":{"rendered":"<p><\/p>\n<div>\n<p>McDonald\u2019s Hong Kong has partnered with <a href=\"https:\/\/nftevening.com\/the-sandbox-metaverse-the-ultimate-guide-from-sand-to-land\/\" target=\"_blank\" rel=\"noopener\">The Sandbox<\/a> to create its first metaverse experience \u2013 McNuggets Land. This virtual world celebrates the 40th anniversary of the beloved Chicken McNuggets snack. Here\u2019s all you need to know.<\/p>\n<p><strong>TL;DR:<\/strong><\/p>\n<ul class=\"list-disc pl-8 space-y-2\">\n<li class=\"whitespace-normal\">McNuggets Land in The Sandbox metaverse celebrates 40 years of Chicken McNuggets with quests, rewards, and free food coupons.<\/li>\n<li class=\"whitespace-normal\">The experience allows McDonald\u2019s to engage digitally-native consumers through an innovative brand activation.<\/li>\n<li class=\"whitespace-normal\">McDonald\u2019s joins 400+ major brands partnering with The Sandbox, embracing Web3 and metaverse marketing.<\/li>\n<\/ul>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-122918 size-full\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19.png\" alt=\"McDonalds Sandbox Metaverse Collaboration Posters\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19.png 1920w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19-300x169.png 300w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19-1024x576.png 1024w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19-768x432.png 768w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19-100x56.png 100w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19-150x84.png 150w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19-450x253.png 450w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19-1200x675.png 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><\/noscript><\/p>\n<h2><span id=\"McDonalds_-x-_Sandbox_-_McNuggets_Land_Explores_New_Ideas_In_The_Metaverse\">McDonald\u2019s -x- Sandbox \u2013 McNuggets Land Explores New Ideas In The Metaverse<\/span><\/h2>\n<p>In McNuggets Land, users can visit a virtual McDonald\u2019s store and explore a hidden McNuggets factory. The experience includes a tour through the history of Chicken McNuggets, allowing gamers to complete quests and win rewards like The Sandbox\u2019s SAND utility token. SAND can be used to buy virtual goods and customize avatars within The Sandbox metaverse.<\/p>\n<p>Hong Kong McDonald\u2019s fans who participate also<strong> win 365-day free Chicken McNuggets coupons to redeem at local restaurants<\/strong>. An email address is all that\u2019s needed to access this unique brand activation in the metaverse.<\/p>\n<p>Over the past few years, metaverse brand experiences have become popular for marketing and engagement. Companies can gamify their products and services, build loyalty programs, and connect with tech-savvy audiences.<\/p>\n<p>Sebastien Borget, co-founder and COO of The Sandbox, says the McDonald\u2019s collaboration brings them \u201c<em>closer to realizing the ultimate goal of mass adoption of the metaverse.<\/em>\u201d The Sandbox has partnered with around 400 major brands thus far.<\/p>\n<p>McDonald\u2019s joins Warner Music Group, Ubisoft, Gucci, Adidas, Snoop Dogg, The Smurfs, Care Bears, The Walking Dead, and Atari in embracing Web3 with The Sandbox. A new self-publishing feature also allows brands to launch customizable metaverse experiences directly within <a href=\"https:\/\/www.sandbox.game\/en\/experiences\/the-sandbox-mcnuggets-land\/a506aa9f-d1f7-49bd-b135-f32ee841036e\/page\/\" target=\"_blank\" rel=\"noopener\">The Sandbox map<\/a>.<\/p>\n<p>This innovative brand activation also shows McDonald\u2019s commitment to engaging digitally-native consumers. As virtual worlds become more mainstream, expect to see additional quick service restaurants embracing Web3 experiences. In conclusion, the McNuggets Land metaverse campaign positions McDonald\u2019s as an innovative brand on the cutting edge.<\/p>\n<p><iframe data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\" class=\"perfmatters-lazy\" data-src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\" data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\"><\/iframe><\/noscript><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/nftevening.com\/mcdonalds-enters-the-metaverse-with-mcnuggets-land-in-the-sandbox\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s Hong Kong has partnered with The Sandbox to create its first metaverse experience \u2013 McNuggets Land. This virtual world celebrates the 40th anniversary of the beloved Chicken McNuggets snack. Here\u2019s all you need to know. TL;DR: McNuggets Land in The Sandbox metaverse celebrates 40 years of Chicken McNuggets with quests, rewards, and free food [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/07\/Untitled-design-19.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/9771"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=9771"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/9771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/9772"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=9771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=9771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=9771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}