{"id":9815,"date":"2023-07-24T21:04:29","date_gmt":"2023-07-24T21:04:29","guid":{"rendered":"https:\/\/nft.runfyers.com\/index.php\/2023\/07\/24\/grahams-wine-launches-vintage-port-with-nft-benefits-nft-news-today\/"},"modified":"2023-07-24T21:04:29","modified_gmt":"2023-07-24T21:04:29","slug":"grahams-wine-launches-vintage-port-with-nft-benefits-nft-news-today","status":"publish","type":"post","link":"https:\/\/nft.runfyers.com\/index.php\/2023\/07\/24\/grahams-wine-launches-vintage-port-with-nft-benefits-nft-news-today\/","title":{"rendered":"Graham\u2019s Wine Launches Vintage Port with NFT Benefits &#8211; NFT News Today"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Symington Family Estates\u2019 distinguished port brand, Graham\u2019s, is taking a digital leap in the world of fine wines. The esteemed company recently announced its first venture into the realm of <a href=\"https:\/\/nftnewstoday.com\/2023\/05\/16\/a-brief-history-of-nfts-from-quantum-to-mainstream-adoption\/\" target=\"_blank\" rel=\"noopener\" title=\"\">NFTs<\/a>, choosing to accompany the release of 50 limited-edition cases of its 1970 Vintage Port and the exclusive <a href=\"https:\/\/www.grahams-port.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Graham\u2019s<\/a> 2020 Bicentenary Edition Vintage Port with unique digital assets.<\/p>\n<h2 class=\"wp-block-heading\">The Unique NFT Benefits<\/h2>\n<p>The cases, each containing a 1970 and 2020 Vintage Port, commemorate five decades of the Symington family\u2019s dedicated management of the Graham\u2019s brand. However, these cases offer more than just wines \u2013 they provide unique benefits to their owners via the included NFTs.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><figcaption class=\"wp-element-caption\">Source Grahams<\/figcaption><\/figure>\n<\/div>\n<p>The NFT serves as a digital stamp of authenticity for fine wines. It grants the owner access to a set of exclusive advantages. These perks include an allocation for a case of the forthcoming classic Graham\u2019s Vintage Port release. Additionally, owners of these NFTs are entitled to six guided tours and tastings at the Graham\u2019s Lodge, a benefit they can share with the lucky few they choose to taste these rare Vintage Ports with them.<\/p>\n<p>To access their digital token, owners simply tap their smartphone on the anti-counterfeit <a href=\"https:\/\/www.investopedia.com\/terms\/n\/near-field-communication-nfc.asp\" target=\"_blank\" rel=\"noopener\" title=\"\">Near Field Communication<\/a> (NFC) tags attached to each bottle, made possible through the <a href=\"https:\/\/www.clubdvin.com\/event\" target=\"_blank\" rel=\"noopener\" title=\"\">Club dVIN<\/a> platform.<\/p>\n<h2 class=\"wp-block-heading\">Exclusive Sales and Future Plans<\/h2>\n<p>Starting from July 24, most of these limited-edition cases\u201444 to be precise\u2014will be available exclusively at the Graham\u2019s Lodge in Vila Nova de Gaia. An additional unique experience is on offer for buyers of three among these 44 cases: a private day visit for four to Graham\u2019s main estate in the Douro Valley, Quinta dos Malvedos. This exclusive trip features a guided tour of the vineyards and winery, a tutored tasting, and lunch at the estate house, usually off-limits to the public. A case with an NFT offering this exclusive experience is priced at \u20ac3,000.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Today we launch our first ever NFT (non-fungible token) with 50 limited edition cases of 1970 &amp; 2020 Vintage Port. Separated by half a century, these two Vintage Ports mark 50 years of Symington family stewardship of Graham\u2019s. (1\/3) <a href=\"https:\/\/t.co\/3lSPOdIE2T\" target=\"_blank\">pic.twitter.com\/3lSPOdIE2T<\/a><\/p>\n<p>\u2014 Graham&#8217;s Port (@grahams_port) <a href=\"https:\/\/twitter.com\/grahams_port\/status\/1683409962960052224?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 24, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>However, the sales plan doesn\u2019t end here. Graham\u2019s has also announced plans to release five cases of the 1970 &amp; 2020 Vintage Port on WineChain, a platform for fine wine NFTs. Additional benefits and pricing details are to be confirmed in the upcoming months. The final case from this exceptional collection is earmarked for donation to the 2023 Golden Vines Online Auction, an event supporting the <a href=\"https:\/\/gerardbassetfoundation.org\/\" target=\"_blank\" rel=\"noopener\" title=\"\">G\u00e9rard Basset Foundation<\/a>.<\/p>\n<p>Harry Symington, Communications &amp; Vintage Port Senior Manager at Symington Family Estates, expressed his enthusiasm for the project, saying, \u201cWe are very excited about launching our first-ever NFT with the release of this special case of Graham\u2019s 1970 &amp; 2020 Vintage Port.\u201d He emphasized the importance of these wines for the family. He also spoke of building relationships with purchasers and providing a digital guarantee of authenticity and provenance. In his view, the longevity of Vintage Port, coupled with NFT technology, creates a unique opportunity for fine wine enthusiasts and the company.<\/p>\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n<p>Graham\u2019s foray into the world of NFTs signals an <a href=\"https:\/\/nftnewstoday.com\/2022\/10\/05\/alcohol-brands-in-the-nft-space\/\" target=\"_blank\" rel=\"noopener\" title=\"\">interesting shift<\/a> in the alcoholic beverage industry. As digital assets gain prominence, other brands are also adopting NFTs to ensure the authenticity of their products, enrich the customer experience, and forge stronger connections with consumers. It combines tradition and technology, offering a unique taste of the industry\u2019s future. Indeed, applying NFTs in the fine wine business, as exemplified by Graham\u2019s, might just be the beginning of a new trend in the alcoholic drinks sector.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><a href=\"https:\/\/nftnewstoday.com\/2023\/07\/25\/grahams-wine-launches-vintage-port-with-nft-benefits\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=grahams-wine-launches-vintage-port-with-nft-benefits\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Symington Family Estates\u2019 distinguished port brand, Graham\u2019s, is taking a digital leap in the world of fine wines. The esteemed company recently announced its first venture into the realm of NFTs, choosing to accompany the release of 50 limited-edition cases of its 1970 Vintage Port and the exclusive Graham\u2019s 2020 Bicentenary Edition Vintage Port with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[21],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/07\/Grahams.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/9815"}],"collection":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=9815"}],"version-history":[{"count":0,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/9815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/9816"}],"wp:attachment":[{"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=9815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=9815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nft.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=9815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}